+255 789 199290 | +255 768 583848

DIGITAL MARKETING AND SOCIAL MEDIA MANAGEMENT STRATEGIES


Description

The Arusha International Capacity Building Centre (AICBC) is introducing a one-week training targeting individuals working directly or indirectly with Marketing and Sales Department. The training enables professionals to learn how to develop winning Digital Marketing Strategies for modern organisations. The approach to the training considers the fact that the current landscape of competition is under the disruption of technologies, therefore, marketing and sales activities are hugely affected. Ultimately, the knowledge from the training will enable the organization to remain competitive in the modern market.

Objectives

This training enables participants to learn about tools and frameworks needed in developing and implementing a successful digital marketing strategy. The following are the training contents: -

  • Develop an understanding on Changes on consumers’ behaviour due to advancement in communication technology
  • Understand customer personas and journeys in digital era
  • Understand digital transformation and the impact on companies
  • Understand the concept of storytelling for brands in a digital world
  • Understand social media strategies and their application
  • Understand search engine marketing (SEM): Organic search and paid advertising
  • Understand how to develop a digital strategy

Payment Method

Arusha Corridor Spring Hotel

Contact

Managing Director,

Arusha International Capacity Building Centre,

Mob: +255 789 199 290

Application Form